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Farwell Pools & Spas Our passion for pools and spas began in 1968, when President Duane Farwell and his father, Coyt, set out to expand a career path rooted in electrical work and plumbing. Later, Duane's three brothers joined the company, bringing expert knowledge of excavation, plumbing and pump installation. Today, third- and fourth-generation Farwells further strengthen the mix of personal service and work ethic you can count on.

Not only we are the most experienced designer and installer in southern Wisconsin, but we are experts who focus solely on this climate's best pool product: in-ground steel walls with vinyl liner. We also are the area's exclusive dealer of Dynasty. We know our products and construction inside and out, and we design for maximum quality and enjoyment while minimizing maintenance.
Highlights and features
  • Building, Design, Repair, Installation, Maintenance, Spas, Water Features
Associations and certifications
  • Better Business Bureau
Photos
Reviews (11)
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Jim Jansen
Mar 03, 2021
Farwell has handled all of our swimming pool service and repair work for many years. They have been a great resource for us and all of their employees are helpful, responsive and respectful. We recommend Farwell highly.
Elliott Peach
Mar 07, 2020
These guys are phenomenal. Nick especially. He has gone out of his way to give me pointers on what to do to un-freeze my pump motor in a time of crisis; ordered and recommended parts for fairly unique applications (when I held up a cracked skimmer basket ring and said "I need a skimmer ring like this" he said "Oh, a Hayward, sure, we can get those in stock" -- Other shops in Madison didn't even know what I was showing them). I can't say enough good things about these guys. So glad they're around!
Penny Paster
Oct 29, 2018
Perfect service! Fast. Efficient. Friendly. Everything you could ask for. We had a pool pump emergency - they came over right away to fix it. Our granddaughter's pool party was over the top because of Farwells fast friendly courteous service. They're 5 stars all the way.
RealHonest R.
Jul 31, 2018
We literally just got an incredible pool installed by these guys, and I could not possibly give a stronger recommendation! Be warned, you are not going to get the cheapest pool in the world from these guys. They are old school and believe in selling a quality product at a very reasonable price. You're not paying Ferrari prices but you are definitely not getting an 86 Yugo either.

Everything they provide is high-quality long-lasting and durable so you don't have to deal with breakdowns or other stupidity later in life. The equipment Farwell uses as "stock" or "base" is upper to top-end with other pool installers (then the other guys charge you a zinger for "premium tier products"!). Their price breakdowns are incredibly detailed and you know exactly what you're paying for.

You can select a number of options basically a la carte to make your pool exactly what you want. They are incredibly flexible in the layout and other additions, and if you want something completely out of the box (like we did with our slide) they are very accommodating in including that in their installation process. The other part that was very refreshing was there were no hidden charges.

You knew exactly what we were getting into before the first hole was dug. And the best part above all was they stuck to their guns on the prices with no whammies after the fact. From beginning to end they were done with the project in under three weeks. Now keep in mind our lot was very flat and didn't require much landscaping to make it work so things might be different if you have hilly land.

The pics are before the landscaping has been done. We will post the finished product when the other company's work is done! In summary: if you want an awesome pool you can be proud of that will last you a long time with incredible service and attention to detail, and you understand that having such amazingness might cost you a little more than a bare bones POS that rots in 5 years go with Farwell pools!
Rodney H.
Jul 14, 2018
They came out and dropped some drops in water by inlets and outlets and said needs to be power tested. Charged me $122.00 for basically nothing. Said they'd get back to me. Never did. Finally I found a good outfit.
Jennifer Seidler
Apr 06, 2018
Super helpful and responsive. Did a wonderful job closing our pool last year and opening it this year and were very helpful with some issues we had last summer. Honest advice and good pricing. Patient with us as new pool owners when we bought our house last year. I'd recommend!
Nathan Arnold
Dec 28, 2017
Farwell is a great company with a great staff! They communicate well and are very knowledgeable. The staff is polite, professional, a joy to work with, and do fantastic work. I've had a great experience working with Farwell, and definitely recommend them to all!
Erica Kelly
May 31, 2017
I honestly do not understand the poor reviews. The company returned my calls promptly and seemed very knowledgeable about pools in general. The salesgirl in particular was quite friendly and helpful and connected me with a gentleman that really understood both filters and motors. He spent about ten minutes on the phone with me and provided me with a ton of information despite the fact that I was not a current customer of his. Overall, great experience working with this company.
Liberty Stables Llc
Dec 30, 2016
So I have had a pool now for a 2nd summer so I'm a newbie. The first company I called was zero help. Farwell was difficult to get ahold of but once I did things went pretty smooth. If you call Farwell I recommend asking for Nick. He is super knowledgeable, polite, on time and goes above and beyond what I would expect. He was out in the dark fixing a problem before a holiday weekend so my son could play in the pool. He will be the only one from here on out to service my pool. Thank you Nick for all your help
Annette W.
Jul 09, 2016
I called this company to have them come to replace my pool liner. They said they would be there the next week to measure the pool and give me an estimate. That was three months ago. They have yet to come to my house. I've contacted them four times since. I found someone else who I will recommend to anyone. This company, obviously has no customer service. Very frustrating when they don't do as promised. I make it a point to tell anyone that has a pool to NEVER contact them.
Michelle U.
May 24, 2016
This company is unreliable and will not return customer calls. We hired Farwell to convert our pool to a salt water pool and open it for the summer. They came late in the day on the day they were scheduled to do the work. They installed the equipment but said the pool wasn't filling up fast enough so couldn't finish the job. Left. Didn't say when they were coming back, and would not return multiple calls to them about when they were planning to return to get the pool open.

The receptionist was of no assistance, and seemed completely disinterested in helping us. After several days of no contact, we called another pool company, and found someone to come out that same day to finish opening the pool. Needless to say, that pool company has my business. I have since read multiple Google reviews about Farwell not finishing work and refusing to respond or reply to customers.

I wish I had read them before this bad experience. AND about a week later, the equipment that Farwell installed started leaking. We called Farwell immediately and left a message. Not surprisingly, no one from Farwell has called us back.